A rice manufacturing company with 30+ field sales users replaced scattered Excel and WhatsApp reporting with Twib’s centralized field sales CRM.
Managing activity across Eastern India
Unified multi-location operations
Reporting time drastically reduced
Attendance, orders, and visits in one place
The client is a leading rice manufacturing company operating across Eastern India. With a team visiting retail shops, distributors, and crowded market areas, they follow a complex distributor-led sales model spanning both urban and rural regions.
Managing this decentralized team required a robust yet simple tool to verify field activity and track order flow without manual dependency.
Before Twib, field sales reporting was scattered across too many tools, leading to data silos and manual overhead.
Excel for orders, WhatsApp for updates, and Email for reporting.
Difficulty in verifying if sales reps actually visited assigned outlets.
Risk of losing important data if WhatsApp messages were deleted.
Rice manufacturing and food distribution businesses depend heavily on market visits. When this process is manual, business owners struggle to know if outlets were visited, what orders were collected, or if daily reports are accurate.
Twib has been seamlessly integrated into the daily life of the field sales executives.
Attendance
Shop Visit
Check-in
Order Entry
Client Update
Review
Daily attendance marking via mobile app with GPS validation.
Recording orders directly in-app, eliminating manual Excel sync.
Verifiable customer visits through check-in and check-out logs.
Structured customer records accessible for the entire team.
By moving from manual reporting tools to Twib, the company unlocked significant efficiency gains and team accountability.
“Twib has become part of our daily life. From morning attendance to location check-ins, orders, and tasks, our team uses Twib every day.”
Rice manufacturing companies often operate through distributors, dealers, wholesalers, and retail outlets. When managed manually, these businesses face delayed reporting and inaccurate attendance.
Twib provides a simple way to improve visibility without implementing a complex ERP system, specifically tailored for manufacturing sales teams working across diverse markets.
Track dealer activity
Shop visit management
Real-time collections
Multi-territory tracking
Track activity connected to distributors, dealers, and retail channels in one view.
Record shop visits, interactions, and location-based check-ins for proof of work.
Manage daily attendance for executives working outside the primary office.
Instant order logging to reduce dependency on back-end email processing.
Centralized visit history and customer profiles for better long-term relationships.
Review travel distance and patterns to optimize market coverage routes.
If you're managing field teams manually, this case study is highly relevant to you. Move beyond fragmented communication.
Start Your TransformationBook a free demo and see how Twib can simplify your manufacturing field sales process. Built for SMBs, easy to adopt, impossible to live without.
Manage your distribution business without scattered WhatsApp messages and Excel sheets.
Book a Free Demo