Customer retention, or the rate at which customers stay with a business over a given period of time, is a key metric for almost all B2B and B2C businesses. In general, the lower the churn rate, the more loyal the customers are, and the more successful the business is. In this article, we will explain […]

In the present day world of marketing, social media plays a vital role in making a business a success. Every company wants to get a huge fan following on their social media accounts. But this is not possible without a good amount of planning and smart use of different social media platforms. Every social media […]