4 smart strategies that increase your sales cycle

The end of the month is coming. You need to accelerate your pipeline in order to close the target. But how do you accelerate your pipeline? The how the answer behind speeding up your process seems to beg the very question. In order to close pipeline sales faster, you need to speed up the sales process. First, we have to take a look at the very definition of the sales cycle.

What is Sales Cycle?

The sales cycle refers to the steps a company goes through to convert a potential customer into a paying customer. It outlines the entire journey, from the initial contact with a prospect to successfully closing the deal.
While the specific steps may vary across industries and organizations, the sales cycle typically involves several key stages:

  1. Prospecting: Identifying and reaching out to potential customers who might be interested in your product or service.
  2. Making Initial Contact: Introducing your company, understanding the prospect’s needs, and determining if they are a good fit.
  3. Qualifying the Lead: Evaluating the prospect’s budget, authority, needs, and timeline to ensure they are a qualified lead.
  4. Presenting the Solution: Demonstrating how your offering can solve the prospect’s problems or meet their needs.
  5. Handling Objections: Addressing any concerns or doubts the prospect may have about your product, service, or company.
  6. Closing the Deal: Finalizing the agreement and securing the sale.
  7. Following Up: Ensuring customer satisfaction and exploring opportunities for repeat business or referrals.

The length of the sales cycle can vary significantly depending on factors such as the industry, product complexity, and the prospect’s decision-making process. Tracking and optimizing the sales cycle is crucial for businesses to improve their sales efficiency, shorten the time-to-close, and ultimately drive revenue growth.


The Importance of Understanding and Optimizing the Sales Cycle

Monitoring and analyzing the sales cycle provides businesses with valuable insights into the effectiveness of their sales operations. By tracking the duration of this process, companies can benchmark their performance against industry averages and competitors.

A shorter sales cycle compared to industry standards could indicate that a company’s sales team is operating more efficiently than its rivals. Conversely, an excessively long sales cycle might suggest areas for improvement in the sales process.

The significance of a streamlined sales cycle lies in the fact that the longer it takes to close a deal, the higher the risk of the potential customer losing interest or choosing an alternative solution. A protracted sales cycle can directly impact a business’s revenue generation and growth prospects.

Additionally, sales cycles can vary across different marketing campaigns or product lines. This is where leveraging campaign analysis tools becomes crucial. These tools provide granular data and metrics, enabling businesses to identify bottlenecks, optimize specific stages of the sales cycle, and ultimately drive more efficient and successful sales outcomes.

By understanding and continuously refining their sales cycle, companies can improve their time-to-close ratios, enhance customer experiences, and gain a competitive edge in their respective markets.


Explore your Prospects & Automate repetitive tasks

Automating repetitive tasks helps reps pay a lot of the time performing on high-value tasks like building targeted relationships begin with the associate to see those tasks you and your teammates do once more.

Sales Automation not only manages your deal pipeline but also helps to manage the fulfillment & billing areas of your business, like customer service, estimates, project management, report generation as well as keeping their records.

Focus on your highest-performing channels

There’s a reason firms don’t advertise the product in newspapers any longer. Some channels simply aren’t contemporary winners for that includes services or products. specializing in poorly-performing channels can virtually positively slow your roll.

It’s necessary to envision your channels frequently. simply because one channel’s a winner in 2019 doesn’t mean it’ll be the clear winner forever. continuously keep curious about channel performance and don’t be afraid to experiment by attempting new prospecting techniques.

Create a plan for sales meetings

You’ve helped dozens, hundreds, or perhaps a thousand customers create this purchase. Your prospect, on the opposite hand, has most likely never bought this precise resolution before — or perhaps something during this product class.

Use your expertise to guide them through the shopping for method. Not solely can doing, therefore, assist you to gain the standing of a trustworthy authority, however, you’ll additionally shorten their time-to-purchase by citing potential obstacles and distinctive the simplest next steps. They won’t pay precious time determining these methods on their own.

If you watch for your prospect to request facilitate, however, you may be waiting forever. Proactively volunteer your experience by asking throughout discovery, “Have you ever purchased something [in this class, of this quality, to resolve this issue] before?”

Follow up with, “Would you want some suggestions?”

Together, craft a close timeline in conjunction with installation, implementation, or delivery set up. embody the key stakeholders, at that purpose they generally become involved, their seeming objectives and/or priorities, and the way to charm to everyone to urge them on board.

With this setup, your prospect contains a so much easier time navigating the shopping for method, and your sales cycle is going to be perceptibly shorter.

Build Credibility with Social Media

Your prospect may not automatically trust you, but their peers’ opinions and/or testimonials will hold a lot of weight. In fact, 18 out of 20 buying decisions are made with recommendations from peers. Leverage the power of social proof to win their confidence — and ultimately, the deal — more quickly.

Here are several strategies:

Get a warm intro through a mutual contact: Use LinkedIn to find a first or second-degree connection at your prospect’s company. Even if you don’t have a direct line to your prospect, they’ll be far likelier to respond to an introduction via their coworker than a random email.

Send your prospect case studies: Evidence of your product’s impact or ROI is extremely convincing. If you have multiple case studies, look for one featuring a company similar to your prospect’s organization.

Mention similar companies: Simply bringing up companies your prospect can relate to — because their organization is dealing with a similar challenge, has similar characteristics, or serves a similar market — builds trust.

Use the ideas mentioned higher than to enhance and quicken your sales method. Havard university estimates that over twenty-fifth of sales cycles take seven months or longer to shut. Keeping that in mind, don’t get discouraged if the method takes too long, still hone and improve the cycle to induce to your optimum productivity level.



The sales cycle is a critical process that every business must understand and optimize to drive sustainable growth and success. From initial prospecting to closing deals and nurturing customer relationships, each stage of the cycle plays a vital role in ensuring a seamless and efficient sales operation.

By regularly analyzing and refining their sales cycle, companies can identify areas for improvement, streamline their processes, and ultimately shorten the time-to-close ratio. This not only enhances customer experiences but also increases the likelihood of securing more deals and boosting revenue generation.

Furthermore, leveraging campaign analysis tools and other sales intelligence solutions can provide valuable insights into the performance of specific marketing campaigns or product lines. This data-driven approach enables businesses to make informed decisions, adapt their strategies, and continuously optimize the sales cycle for maximum efficiency and profitability.

In today’s competitive landscape, a well-defined and optimized sales cycle can be the differentiating factor that sets a business apart from its competitors. By embracing this crucial process and consistently refining it, companies can foster long-lasting customer relationships, drive sustainable growth, and solidify their position as industry leaders.

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